BLACK HILLS AMMUNITION
Selling “The Good Stuff”
By Jeff Hoffman, President
Black Hills Ammunition
“Black Hills? Never heard of it.” As Presi- dent of Black Hills
Ammunition, I used to hear those
words years ago as I stood in the
aisle of the SHOT Show trying to
drag dealers into our booth. We no
longer hear those words.
Dealers now recognize Black
Hills Ammunition.
More importantly to you, your
customers, the shooters who come
into your store, recognize Black
Hills. They know we are a primary
supplier of precision ammunition
to the US Military. We currently
supply virtually all of the 5.56mm
match ammunition used by the Ri-
fle teams of all branches of the mili-
tary. They read about Black Hills
Ammunition constantly in the con-
sumer magazines of the firearms in-
dustry such as Shooting Times, Guns
and Ammo, Guns, American Handgun-
ner, American Cop, SWAT, and Soldier
of Fortune.
