FOBUS HOLSTER
More Fits, Larger Variety, Priced to Sell
Features and selling points of Fobus holsters include:
1. Positive passive retention ensuring the handgun won’t come out
accidentally while providing the quickest presentation (without
any unneeded buttons or latches that would only slow you down
in an emergency)
2. Lightweight construction (about 2 oz.), comfortable for all day
concealed carry. Let your customer try them on to experience the
comfort, retention and quick draw.
3. Lifetime no-questions-asked warranty.
4. Fobus has the most fits of any polymer holster line on the market
today.
5. Priced right for today’s economy.
In 2010 Fobus Holsters has con- tinued to expand their product line with new products and
fits to their holster line to meet the
growing demand of the shooting
sports community.
Fobus polymer holster technology has brought holsters into the
21st century and features the largest line of polymer holsters on the
market today.
Point of Purchase (POP) displays
are a highly effective marketing
tool for your merchandise. Fobus
offers their dealers an array of POP
material; holster counter displays,
laminated compatibility charts, cat-
alogs, banners, metal tacker signs
and more. Correct merchandising
enables you to grab your custom-
ers’ attention and becomes your “si-
lent salesman.”
Each firearm sold is a potential
for a holster sale, which increases
the profitability of your business.
The easiest way to sell firearm ac-
cessories is to: Listen to you custom-
ers and find out their needs; explain
how the features and benefits of the
products satisfy their needs; iden-
tify and overcome objections.
When selling handguns, each
sale can be paired with ammunition, a holster along with a cleaning
kit and more. Maximize your sales
by educating the customer about
the available accessories for each
product. When explaining holster
materials, are you doing your customer a service by just saying “
plastic, nylon or leather?” By explaining
the advantages of polymer holsters,
your customers get a superior product and they will thank you for it
for years to come.
