Shooting Sports Retailer - July/August 2010

While many shooters will only buy a handful of rifles in their lifetime, they will constantly continue to upgrade that rifle to suit their needs. This is an opportunity many retailers may be missing out on. All too often gun ranges and stores are filled with guns, ammo, and targets. But what about all the other options today’s shooters prefer? The Internet is often a shooter’s only resource for shooting accessories.

Why miss out on that opportu-
nity? It’s no surprise that people
want things quickly and would
rather drive to the local shop to pick
up an item than pay shipping and
wait days for it to be delivered. Take
advantage of that impulse by keep-
ing TAPCO Intrafuse stocks and ac-
cessories on hand for your custom-
ers. The Intrafuse brand offers a
wide array of stocks, tools, cleaning
supplies, mounts, and other acces-
sories for today’s most popular rifle
platforms.

• An affordable purchase. The Intrafuse line-up is based on providing quality solutions and great value. Your customers won’t have to save for weeks just to make a purchase. Instead you can sell them quality parts on the spot. Create a habit of customers coming to your store and leaving with an exciting new item (and money left in his wallet.) Who wouldn’t want to come back again?

• The perfect upsell. A customer has just found the Intrafuse SKS stock he’s been looking for. Only he’s never taken a gun apart and may be a little apprehensive about it. This is the perfect chance to offer gunsmithing services. Stocks, handguards, gas pistons, trigger groups, these things may all be a

TAPCO Intrafuse Stocks/Accessories

little intimidating to a newcomer to the shooting world. Why not build a lifelong customer by offering installation services on his new items.

• TAPCO makes it easy. From displaying products in the store, to bringing customers in the door, TAPCO has solutions for dealers of all sizes and locations. Starter packages are available that provide you with an in-store display rack and a great mix of TAPCO’s best selling items. When it comes to bringing foot traffic in the door, TAPCO offers a variety of solutions.

TAPCO.com offers visitors the ability to view dealers in their area. Become a TAPCO dealer and you’ll be added to that map. You may find more shooters are closer than you thought!