Shooting Sports Retailer - July/August 2010

DURACOAT/LAUER CUSTOM WEAPONRY
Expanding Colors/Products

As the industry’s leading firearm finish, DuraCoat continues to offer an ever expanding product line. New products and colors are available continuously. DuraCoat has become the most popular firearm finish not only because of its durability but because of the wide range of colors, patterns and associated products available. As bright, bold colors are becoming more popular, we have added to our color lineup. Now available are DuraLaser Fluorescent colors, DuraMetl Metallic colors, DuraPearl, and DuraVelvet top coat. These new products include the brightest DuraCoat colors yet like HOT Pink and Beaming Blue. DuraVelvet Top Coat is a clear coat used over any DuraCoat color and gives your firearm a rubberized/velvety feel. Use DuraPearl over any DuraCoat color for a unique pearlized look. DuraCoat offers endless possibilities for customizing your firearm while offering the ultimate in protection.

LCW offers a complete line of finishing equipment for use with DuraCoat products including airbrushes, spray guns, compressors, tanks, and ovens. The LCW Baking Oven was designed to fit long barrels and gun parts perfectly to help get the job done faster. The oven is offered with an array of options to customize it to your needs. LCW/DuraCoat Products has also developed a line of solution tanks. Tanks are available in Cold Rolled Steel or Stainless and in three sizes to fit your needs. Tank stands, burners, and baskets are also available. A great addition to your finishing line up would be the LCW Speed Blaster. Made for those without a sandblasting cabinet this handheld blaster works off a compressor. This step will add to the durability of your final finished product. Continue to follow us for more developments.

FORT KNOX SECURITY PRODUCTS Making a Customer for Life

By Doug Tarter,
Marketing Director

Alarger ticket purchase, such as a safe is a once-in-a- lifetime purchase. The customer has their thoughts and expectations, but it is your job to sell them not what they want but what they need.

The most frequent complaint with safes is that the customer purchased one that was too small for their needs. Spend some time selling the product by discussing with the customer what other items will go in the safe (cameras, coins, papers, etc…). Where are they going to place the safe in the home? Does the safe need to have the hinges on a specific side or do they need a specific color?

• Top 40 Fort Knox dealers had an average
increase of 10% over the previous year
• The best lead distribution program
in the industry
• We don’t sell to the box stores.

• You don’t compete with the factory
• Smaller truckloads allow quicker
turn-around times for your orders
• Privately owned company for over 25 years
• Customer service 24/7

• The best 3 Vault Door models in the industry
• 100% customer flexibility with orders
(Left Swing doors, choice of colors
and trim, and interiors)

Fort Knox safes will give your customer the largest selection and options to match their needs. You can always just price the product and let the customer choose, like they do in the big box stores; or you could take a few moments with the customer and help them select the safe that they need.