At just about any hunting & shooting store you can almost guess where customers gather…the gun and
optics counter. A;er all, ri;es, shotguns, handguns and optics are sexy products; attracting customers to
the counter like moths to a porch light. Whether lying gleaming under polished glass or on a rack glistening
under the store lights, these are the elite items of our shooting pastime. It’s understandable. I get it. Some
products just have a greater attraction than others.
And while I too eventually end up at the gun counter, I also give special attention to a category that is o;en
the unsung hero of the shooting industry. A category that rarely receives any glory but remains one of the
most important inventories in your store. It’s gun care.
The New Role of Gun Care
O;en featured on shelves in an aisle near their celebrity brothers, gun care products have come a long way
since great-grandpa applied dabs of motor oil and WD- 40 to his favorite Model 12.
Today’s gun care o;erings are the result of tremendous research, technology and innovation. From
scienti;c teams in chemistry labs to aggressive product testing, modern gun care products no longer
follow a “one size ;ts all” mentality.
To e;ectively sell these products, you need to
address the speci;c functions they perform.
Is it removing lead and copper fouling from
barrels? Lubricating moving parts? Preventing
rust? Are your customers searching for
complete cleaning kits, speci;c tools or a
variety mops, brushes, jags or patches?
To move product and make money your gun
care SKU’s need to be organized and easy to
reference. Because while gun care products
may not have a “wow” factor, they certainly
have a power all their own.
Gunslick Pro—a Brand Apart
One gun care brand that undestands that power is Gunslick Pro®. Dedicated to complete ;rearm protection,
Gunslick Pro has the premium chemicals, tools and attachments that answer the needs of virtually every
shooter, every caliber—from casual plinker to law enforcement o;cer; from . 22 rim;re to . 50 caliber BMG.
;eir approach to gun care is simple. Do your homework, understand the market, customize products to
speci;c needs and create technologically advanced products that de;ne you as the gun care experts.
Gunslick Pro has distinguished themselves with some innovative products. From their patented Foaming
Bore Cleaner™ whose expanding foam chemical ;lls the barrel for 100% coverage, 100% clean (the
Jerry Miculek 34-time Champion Shooter Gunslick Pro spokesman
U.S. Military even uses it for cleaning tank barrels),
to their new benchrest quality attachments,
Gunslick Pro delivers on their promise of “Precision
Gun Care.” Gunslick Pro even o;ers a money back
guarantee on their chemicals. ;eir line of chemicals
are engineered to tackle tough copper and lead
deposits, degrease ;rearms, lubricrate moving parts
and coat & protect metal ;nishes. When it comes
to complete ;rearm protection, Gunslick Pro has a
product for every need.
Next time you’re ready to stock your shelves with gun
care products, consider the proven technology and
performance of Gunslick Pro. ;eir line of chemicals,
kits, tools and attachments raise the bar in the gun
care category.
www.gunslickpro.com
